At the beginning of 2026, I decided to do something that had been on my mind for quite a while — start creating videos for YouTube.
For the first several months, I had pretty good momentum. I was creating scrapbook pages, filming the process, learning how to edit, and slowly figuring out what it meant to share my creativity in a completely different way.
Then summer happened.
There was travel, family events, projects, and simply life. Before I knew it, summer was over. And now I’m packing up our house and preparing for a major move from one state to another.
Meanwhile, YouTube is patiently waiting for another upload.
I actually have several projects in the pipeline. The problem isn’t a lack of ideas. If anything, I probably have too many! The challenge is how long it takes me to turn a scrapbook project into a finished video.
Creating the page is the part I love.
Planning the video, setting everything up, filming, editing, recording voiceovers, adding music, creating thumbnails, writing descriptions, and uploading everything is an entirely different creative process.
And I’m beginning to realize that I need to find an easier way.

What Do I Really Want to Share?
That question has been on my mind quite a bit lately.
When I started my channel, I thought my niche might be travel scrapbooking and storytelling. I still love that idea.
Travel pages give me an opportunity to combine several things I really enjoy — photographs, memories, journaling, history, paper, and storytelling.
I also love creating photo collages. Give me a pile of pictures from a trip and I will happily figure out how to fit as many of them as possible onto a scrapbook page while still allowing the photos to tell the story.
Maybe that is part of my creative voice too.
But I’m still figuring it out.
What makes My Paper World by Shell different?
What do I have to share that might help another scrapbooker?
Those questions matter more to me than subscriber numbers.

I’m Not Chasing Numbers
My YouTube audience is still very small, and I’m actually okay with that.
Of course, it is wonderful when someone watches a video, leaves a comment, or subscribes. But numbers aren’t really why I started doing this.
I would much rather build something slowly that has substance.
If one scrapbooker watches one of my videos and discovers a way to use more photographs on a page, tell a story they hadn’t thought about documenting, try a new layout, or finally begin an album they have been putting off, then what I shared mattered.
That is what I would like this little corner of the scrapbooking world to become.
A place for ideas.
A place for stories.
And hopefully a little inspiration to preserve the memories that might otherwise remain buried in our phones, computers, and boxes of photographs.

Maybe Consistency Doesn’t Have to Mean YouTube
One thing I am learning is that being consistent doesn’t necessarily mean producing a full YouTube video every week.
At least not during this season of life.
With our upcoming move, I honestly don’t know when I’ll be able to return to a regular video schedule.
Instead of disappearing until I can create the “perfect” schedule, I’m thinking about finding smaller ways to stay connected.
Maybe that means sharing a scrapbook page on Facebook.
Maybe it is a photo collage on Instagram.
Maybe it is a quick YouTube Short showing a finished layout.
Or maybe it is simply sharing a little piece of the creative process while I am working on something.
Not every idea has to become a twenty-minute video.
That may be one of the biggest lessons YouTube is teaching me.

Creating Has to Stay Enjoyable
I never want the work of sharing my creativity to become so complicated that it takes away the joy of actually creating.
Scrapbooking is where I get to slow down, play with paper, work with photographs, and remember the stories behind them.
That is the heart of it.
The camera should help me share that experience — not control it.
So over the next several months, I am going to experiment.
I want to find simpler ways to film.
Simpler ways to edit.
And perhaps most importantly, I want to pay attention to the things I naturally love creating instead of trying to figure out what I think I should be creating.
Somewhere in that process, I think my niche will become clearer.

Still Moving Forward
Building something worthwhile takes time.
I’m okay with that.
Right now, my channel may grow slowly. My videos may be a little sporadic. My craft room will soon be packed into boxes, and there will probably be a period when creating looks very different than it does today.
But I’m not quitting.
I’m simply allowing this creative journey to grow along with me.
I’ll keep making pages.
I’ll keep telling stories.
I’ll keep experimenting.
And I’ll keep moving forward to see where My Paper World by Shell goes next.
Maybe that is part of the creative process too.




My YouTube Channel @michellemcmillen62
My Stampin’ Up! Website: https://michellemcmillen.stampinup.net/


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